I focus on digital strategy and delivery with a focus on behaviour change. My background is in Psychology and Interaction Design.

I've worked on diverse projects such as nerve monitoring during brain surgery, global logistics, a new healthcare system from scratch, open access scientific publishing, digital transformation and much more. 

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Especially when it comes to my personal explorations, I like to look to the human mind, its models, systems, processes, and elements for inspiration to improve our digital experience.


I am currently open to freelance work.

During my time at IDEO, I had the opportunity to work on a diverse set of projects ranging from consumer products to highly specialised and complex tools for professionals. I've enjoyed projects ranging from strategic, ambiguous and exploratory to more implementation focused.

Under the IDEO umbrella, I've worked with everything from startups to huge corporations. I've worked from our offices in Chicago and London and a few months in our Boston office.

I've spend 1 year in Lima, Perú, in an innovation lab we're running in collaboration with a client. There, I've gotten the rare chance to work on defining a new healthcare system from scratch. The last two major engagements, I've been working on larger initiative around digital transformation and data - one in South America and one in Scandinavia.

My knowledge of human cognition and social psychology heavily informs my work. I'm interested in the examination of the human mind, its models, systems, processes, and elements to emulate or take inspiration from to improve our digital experience.  As a designer, I'd say I have a healthy disrespect for conventions and likes to challenge current paradigms and to push boundaries.


I started my academic career with a Master in Cognitive Psychology with minors in Social Psychology and Philosophy. I took a shine to Statistics and chose to add more courses than was offered within the Psychology department.

I spend one year abroad at The Julius Maximilian University of Würzburg in Germany where I studied Psychology and Philosophy.

My original plan of perusing a PhD changed when a series of random events led me to discover Interaction Design and a whole brave new world opened up. I finished my Master in Interaction Design at Umeå Institute of Design in Sweden, with a 5-months project/thesis with Nokia.

Contact info

Stina Jonsson
+44 7506780151


2017-present | Freelancing (MachineMax, NEEEU, Centre for Homelessness Impact, Google Creative Lab)
2016 - 2017 | IDEO, London | Senior Lead Designer
2015 - 2016 | La Victoria Lab, Perú | IDEO resident
2014 - 2016 | IDEO London | Lead Designer & Project Lead
2008 - 2014 | IDEO, Chicago and London | Interaction Designer
2008 | Nokia, Sweden | Independent Designer (5 months)
2007 | The Interactive Institute, Stockholm | Freelance (1 month)
2007 | SVID, Sweden | Internship (3 months)


2006 - 2008 | Umeå Institute of Design, Sweden | MA IxD Design
2005 - 2006 | Umeå Institute of Design, Sweden | Introduction to Industrial Design
2003 - 2004 | Julius-Maximilians-Universität, Germany | Psychology and Philosophy
2001 - 2005 | Umeå University, Sweden | MA Psychology

Awards & Honours

2015 | Best of the Web, Museums and the Web Conference - Royal Academy of Art website
2014 | IDEA Finalist (Digital Design) - Zebra Technologies
2014 | Webby Honoree - MyFord Mobile
2013 | Core77 Design Awards, Runner up (Food design category) - FoodGenius
2012 | IDEA Silver Award (User interface category) - Redbox
2012 | International CES Innovation Award (Design and engineering category) - MyFord Mobile
2012 | IxDA Award - MyFord Mobile 

Speaking & Tutoring Engagements

2014 | Mentor - Tech Stars, incubator, London
2014 | Speaker - TEDx Umeå, Sweden
2014 | Tutor - Portfolio Master class, UID
2014 | External examinator - UID 
2012 | Mentor - Tech Stars, incubator, Chicago
2011 | Mentor - Healthbox, healthcare focused accelerator, Chicago


Swedish | Native or bilingual proficiency
English | Native or bilingual proficiency
German | Limited working proficiency
Spanish | Elementary proficiency

I'm sorry for the spelling mistakes!